IoT: consumer trust still very limited

Only 9% of customers say they trust in the security of data collected and shared via IoT devices or services. Corporate responsibility is crucial here, says Cisco and offers some tips to improve the situation.

iot-security-620.jpgAccording to new Cisco report on IoT (Internet of Things), consumers appreciate the high added value of IoT. 53% of respondents believe that IoT makes their lives easier, and 47% say IoT makes them more efficient.

However, the survey shows that they have very little confidence in the security and data protection on these devices. Only 9% of respondents report having confidence in the security of data collected and shared via IoT devices or services. Only 14% believe that companies are doing a good job of informing about the conditions of data collection and using this data.

42% of the consumers indicate not being able to live without IoT devices and services. They are “too integrated in their daily life to be able to disconnect”. “The report’s outcomes show that we are close to the” point of no return “from which consumers will consider IoT so present and integrated into their everyday experiences that it is easier to tolerate uncertainty and the risk of being disconnected, “says Cisco.

3 tips to improve the situation


“As more and more companies project and design their offer according to IoT development, they must first and foremost understand the importance of clearly informing customers about the conditions of use of their data, so that they could provide new services that can improve their lives, “says Macario Namie, Director of Cisco IoT Strategy.

He also gives 3 tips to gain the trust of customers on the use of these connected devices.

  • Establish a clear and concise data usage policy and share it with users. “Businesses need to be more transparent about using and protecting data security,” says Cisco.
  • Control the data in a granular way. “For more transparency on IoT data management and governance, companies first need an IoT platform that allows them to determine who gets what data, where and when,” says the publisher.
  • Empower stakeholders throughout the IoT value chain. Companies must evaluate all the suppliers present in their IoT value chain and implement IoT solutions that respect the standards and minimum security conditions in order to make each of their suppliers accountable.

The Internet of Things touches many different sectors and applications, ranging from connected cars to smart homes and intelligent infrastructure. This diversity has spawned an ecosystem that consumers need to trust to keep their data protected.


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