Bloomberg collaborates with Twitter to start on the social media platform the world’s first global social news network.
With the name: Tictoc, Bloomberg offers coverage of breaking news events on the Bluebird platform. The content will include a mixture of live video and verified information. It will start from 6 am to 10 pm and the set will expand to 24-hour coverage in early 2018.
The focus will be on the general news in the world and everything will have to be fast and interactive for the user.
The Bloomberg editor-in-chief John Micklethwait said: “It’s early days, but what makes TicToc by Bloomberg unique is that consumers will be able to watch live news and the conversation around it at the same time, all while a dedicated team of Bloomberg editors verifies the facts.”
We can find 7 founding partners to the new TV: AT&T Business, CA Tech, CA Technologies, CME Group, Goldman Sachs, INFINITI, SAS, TD Ameritrade.
Bloomberg Media chief executive Justin Smith said: “We’re seeing a shift in the media landscape today: more content companies are partnering with platforms to create hybrid businesses that better serve consumers and society. With TicToc by Bloomberg, we’re fusing the best of Bloomberg and Twitter to build a fast and credible modern news experience The launch of this new network further reinforces our strategy of driving innovation through exciting new products and services that touch a broad audience around the world.”
In the Twitter base, Anthony Noto, the chief operating officer said: “Twitter is where people go for breaking news, and now our global audience can turn to TicToc by Bloomberg at any time to see what’s happening.Combining the journalistic integrity of Bloomberg with the speed and global availability of Twitter makes this a collaboration we are really excited about.”
The channel TicToc can be found here @tictocon Twitter and on Bloomberg via the live.twitter.com/tictoc (desktop and mobile). It will be available in English and is free and accessible worldwide to Twitter users.
Will you watch this TV?