Microsoft: a name problem?

Why people think Microsoft have a problem to name things? If you used to check it on your computer, you can see how the Windows Store changed is the name of the “Microsoft Store”.

This is not the first time for the big “M” company, look at the Windows versions: Windows 3.1, Windows 95, Windows 98, Windows 2000, Windows ME, Windows XP, Windows Vista, Windows 7, Windows 8, Windows 8.1, Windows 10.

Doesn’t it seem like Microsoft needs to change frequently their products name? But why does it happen?

I/ The Microsoft Store

The Windows Store app on your computer changed the name to Microsoft Store. If Apple changes the App Store to Apple Store, the media and the common opinion would mock it, but with the Windows Store, the effect is not the same. That’s because the app is less used and people forget to use it…

There’s also another reason, with the Xbox players, this is also, a better strategy to use a Microsoft Store than a Windows one, more logical.


II/ Rename everything?

This is not the first time Microsoft change a name. For example, recently you can saw the change of “Beam” (video game streaming) to “Mixer”. Do you think the name was this bad? In people’s view, not really and generally, if you keep the same name, you have more chance to make people remember it.

The repetition of change in the history of the society is a common pattern, here is some other example:

  • Microsoft Passport –) .NET Passport –) Windows Live ID –) Microsoft account.
  • Windows Mobile –) Windows Phone 7 Series –) Windows 10 Mobile.
  • MSN Music –) Zune –) Xbox Music –) Groove Music

III/ The OS updates…

The Windows 10’s version has a lot of different updates name and not very clear in the mind:

  • Windows 10 November Update
  • Windows 10 Anniversary Update
  • Windows 10 Creators Update
  • Windows 10 Fall Creators Update

When you receive a message like “Update Fall Creators Update”, we don’t really understand the meaning of it.

But in the past the Windows 8 updates were sometimes more awkward:

  • Windows 8
  • Windows 8.1
  • Windows 8.1 Update
  • Windows 8.1 August Update
  • Windows 8.1 Update 3

They made “Update” to not make 8.2, then the August Update (Update 2) and the Update 3, just to don’t show the minor problem/patch needed for the Windows version.

IV/ The gaming world

What about their gaming products?

  • Xbox –) Xbox 360 –) Xbox One –) {Xbox One S –) Xbox One X different hardware and features}

Aren’t you confuse? Finally, we can think that: choosing a name for a brand, a product can be very difficult and failing in it can make people laugh. But at least, Microsoft continues to make quality and that’s after all, the principal.

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